Google and Sensis – The reports of my death are greatly exaggerated
These are my opinions of what is going on and not those of Sensis.
Fairfax (The Age and Sydney Morning Herald) are running a story titled Sensis concedes defeat to Google2. It’s a great headline, but it is very misleading. There are two facts in
If you are a Yellow Pages advertiser this means your advertisement can be found in more places. Therefore the Yellow Pages ad you bought is now even more valuable. Win!
Search on Sensis.com.au
Here is a nice quote from previously mentioned FairFax2 artcile – ‘and abandon its own search engine for one powered by Google’. The site in questiohn, sensis.com.au, currently has searches of all of the sensis properties – yellow, white, trading post AND the web – a one stop shop for searching the Sensis properties. Outsourcing the web search on Sensis.com.au makes perfect sense as Internet search is not Sensis’ core competancy. If you are going to outsource your search it should be to someone who knows how to do it like